The use of mobile applications in mountain spas in Europe

Abstract ID: 3.13929 | Accepted as Talk | Talk | TBA | TBA

Paweł Stelmach (1)
(1) Universty of Physical Culture in Krakow, Al. Jana Pawła II 78, 31-571 Kraków, PL

Categories: Economy, Mobility, Monitoring, Policy, Tourism
Keywords: mobile applications, popularity, tourism destinations, mountain spas, platforms

Categories: Economy, Mobility, Monitoring, Policy, Tourism
Keywords: mobile applications, popularity, tourism destinations, mountain spas, platforms

Digitalization also affects outdoor sports practices and related tourism in mountain areas. Visitor relationship channels are an element of destination business models, which also applies to mountain spas. Effective visitor management requires reaching guests with the right information at the right time through the channels they already use (Schwietering et al., 2024). Digital media allow destination managers to develop and implement new methods of digital visitor management (Mangold et al., 2024). There is a need for managers to have access to accurate and up-to-date recreation data on a scale corresponding to the growing scope of recreational areas (Capdevila et al., 2024). Digital information carriers, such as external platforms (often referred to as external applications), offer direct communication and interaction with visitors to natural areas (Schwietering et al., 2024). Taking the above into account, the aim of the work was to identify the scope of use of mobile applications in mountain spa destinations in Europe. The research question was posed: what is the scope of use of mobile applications in mountain spa destinations in Europe? The method is based on: analysis of scientific literature on the subject supplemented with Internet sources, multiple case study and comparative analysis of mobile applications of 121 European mountain spa destinations from 17 countries and 10 most popular mobile applications that are tools for planning and navigation during outdoor activities, conducted on the basis of data from the Google Play platform. The identified differentiation in the use of mobile applications of European mountain spa destinations measured by the number of their downloads allows to distinguish significant and insignificant applications, both popular from the national scale (at the level of thousands of downloads) to the international level (at the level of millions of downloads). The variation in the popularity of mobile applications used by visitors to European mountain spa destinations provides information on the quality of data from these applications and should therefore be the basis for the justification of orders for destinations’ own applications and for outsourcing data from universal applications used for outdoor activities in mountain areas by destination managers.

Choose the session you want to submit an abstract. Please be assured that similar sessions will either be scheduled consecutively or merged once the abstract submission phase is completed.

Select your preferred presentation mode
Please visit the session format page to get a detailed view on the presentation timings
The final decision on oral/poster is made by the (Co-)Conveners and will be communicated via your My#IMC dashboard

Please add here your abstract meeting the following requirements:
NO REFERNCES/KEYWORDS/ACKNOWEDGEMENTS IN AN ABSTRACT!
Limits: min 100 words, max 350 words or 2500 characters incl. tabs
Criteria: use only UTF-8 HTML character set, no equations/special characters/coding
Copy/Paste from an external editor is possible but check/reformat your text before submitting (e.g. bullet points, returns, aso)

Add here affiliations (max. 30) for you and your co-author(s). Use the row number to assign the affiliation to you and your co-author(s).
When you hover over the row number you are able to change the order of the affiliation list.

1
1

Add here co-author(s) (max. 30) to your abstract. Please assign the affiliation(s) of each co-author in the "Assigned Aff. No" by using the corresponding numbers from the "Affiliation List" (e.g.: 1,2,...)
When you hover over the row number you are able to change the order of the co-author list.

1
1
2
3
4
5
1
Close