Abstract ID: 3.11562 | Accepted as Talk | Talk/Oral | TBA | TBA

Mountain agriculture is essential for sustaining local food systems, preserving biodiversity, and supporting rural livelihoods. However, the rapid expansion of tourism in Murree has significantly impacted agricultural practices and indigenous food systems, that is important part of intangible cultural heritage. Changes in food production, processing, storage, distribution, consumption, and recycling have disrupted rural livelihoods, altered supply chains, diminished traditional knowledge, and influenced consumption patterns. This study investigates these impacts, focusing on two key aspects of food systems: indigenous practices of crop and fruit production, and foraging and wild harvesting. Research will be conducted in the adjacent villages of Numbal and Ausia, located near Murree’s main tourist attractions. Data will be gathered through farm-level surveys, focus group discussions, and interviews with key stakeholders. Using thematic analysis, the study will assess shifts in agricultural productivity, market dynamics, and food consumption trends. It will examine how tourism-driven demand influences crop selection, land use, and food pricing, as well as its broader implications for food security and sustainability. The findings will inform policy recommendations aimed at balancing tourism growth with the preservation of mountain agriculture and food heritage, ultimately promoting sustainable development and resilience in Murree’s mountain communities.