Austria’s ski areas face increasing challenges from climate change, with declining snow reliability affecting winter tourism, a key economic sector. Nature-based solutions (NbS), which leverage natural ecosystems to address climate and environmental challenges, offer a promising alternative to resource-intensive technological adaptations but are underexplored in alpine tourism. This article aims to fill this gap by analysing European, and in particular Austrian, alpine tourism’s use of NbS through literature, policy reviews, and expert interviews, drawing a state-of-the-art picture and providing insights for further research and policy needs to support sustainable tourism practices and innovative product development, thus increasing the adaptive capacity of alpine communities.