Abstract ID: 3.11570 | Accepted as Talk | Talk | TBA | TBA

The Highlands EU research project focuses on Initiatives of Sustainable Development in Highlands (ISDH), and community engagement within highland regions. One of the key strategies for disseminating the project’s findings is through audiovisual communication, which simplifies complex scientific concepts and makes them accessible to a wider audience. Videos, documentaries, infographics, and other visual formats are utilized to illustrate the project’s research outcomes, highlighting its relevance for both local communities and the broader public. Digital distribution platforms—such as YouTube, social media, and streaming services—play a pivotal role in the dissemination of the Highlands EU project’s findings. These platforms enable global outreach, real-time updates, and direct audience engagement, which help researchers and stakeholders interact with the public and foster dialogue. The flexibility of audiovisual formats ensures that scientific data is presented in ways that are engaging and understandable for diverse audiences, including non-experts and younger generations. This study examines how the Highlands EU research project has leveraged audiovisual media and digital platforms to enhance public engagement, accessibility, and awareness of the project’s goals and outcomes, thus proposing new techniques to maximize reach. By strategically planning content and collaborating with communication professionals, the project could maximized its impact, demonstrating the value of digital tools in advancing science communication and fostering broader public understanding of sustainability issues.