Abstract ID: 3.11968 | Accepted as Talk | Talk/Oral | TBA | TBA

Traditional embroidery serves as a vital medium for cultural expression, economic empowerment, and the preservation of community identity. These crafts encapsulate historical narratives, traditional knowledge, and artistic heritage, playing a crucial role in sustaining local culture and promoting heritage tourism. In many rural areas, the handicraft industry significantly contributes to local economies, particularly by providing an accessible livelihood for women who face cultural constraints in conventional employment. One such traditional embroidery, Gaba, originated in the Kashmir Valley and later expanded to the Murree Hills of Pakistan. Despite Murree’s status as a popular tourist destination, this indigenous craft has not been effectively promoted as an authentic local heritage. Instead, local handicraft markets are dominated by souvenirs imported from China and other regions. This study aims to explore the significance of Gaba embroidery in preserving local heritage and its impact on the economic and social empowerment of women. Data will be collected from artisans, government officials, retailers, and local experts through purposive and snowball sampling. A mixed-method approach will be employed, integrating both qualitative and quantitative tools, with thematic analysis used to interpret qualitative data. The findings will provide insights into the role of Gaba embroidery in cultural heritage preservation while assessing its contribution to the socio-economic well-being of women in the region.