Abstract ID: 3.8977 | Accepted as Talk | Talk/Oral | TBA | TBA

This paper examines tourists’ satisfaction level visiting the Cardamom mountains in Cambodia based on their feedback published on tourism providers’ websites. Visitors’ input reflects the quality of the attractions and services at the destination. Our analysis paralleled tourism products that the destination offers with the visitors’ opinions. Cambodia’s 1980’s political changes have allowed the Cardamom mountains region to develop significant tourism super- and infra-structures, enabling this tropical region to host thousands of tourists every year. In the present study, we investigated the supply side of the tourism system as well as the opinions of the visitors published on tourism websites. Based on the reviews, we estimated travelers’ satisfaction with their experience during their visit to Cardamom. The most frequently mentioned characteristics of the destinations were the natural environment, accessibility, hospitality, and the provided attractions. To get to know the level of each feature, we set up four categories: poor, basic, satisfactory, and high-quality. Based on the environmental analysis and the tour packages offered by the regional travel agencies, the Cardamom mountains is a tropical destination with jungles, unique water surfaces, and rich wildlife. The area is a bit cooler than the capital city, but in the rainy season, there is more rainfall, which makes it difficult to reach the sites. Tour operators advertise their packages by highlighting the jungle atmosphere, homemade food experience, and adventure activities. The travelers’ opinions confirmed the importance of the tourism attractions. Most reviews rated the Natural environnent (47.5%), sport and adventure activities (47.2%), hospitality (37.9%), and homemade food (36.6%) as good or excellent. Some of the travelers were less satisfied with the accessibility of the destination and hygiene level.